Advice and tools
Website guides for tradies and small business owners.
Straight answers to the questions we get asked most: what a website should cost, why it isn’t bringing in work, and how to show up on Google. Written for Australian trades, with examples from plumbing, electrical, landscaping and more.
A good place to start.
Costs, customers and the next step for your website.
How much does a website cost in Australia?
What you’ll actually pay for a small business website in Australia: DIY, one-off builds and monthly plans side by side, with a calculator to compare quotes.
Why is your website not getting enquiries?
Getting visits but no calls? Five checks to find the problem, from the headline to the inbox, before you pay for a rebuild.
Plan and choose your website.
Work out your pages, prepare your brief and compare your options.
What pages does a small business website need?
Build a page plan around your services, work and customer questions, with examples for different trades.
Includes five-page examplesRead guide
What to send your web designer: a small business website brief.
Gather the facts, photos and access details for your build. Use a brief you can copy into an email or document.
Includes a copyable briefRead guide
How to choose a web designer for your small business.
Look beyond the portfolio and compare scope, communication, ongoing responsibilities and what happens if you leave.
Questions for your shortlistRead guide
Should you build your own website or hire a web designer?
Compare the time, content and maintenance involved, then decide which parts you want to handle yourself.
Includes a decision checklistRead guideHelp customers find and choose you.
Explain your services, improve your search setup and check the enquiry path.
Local SEO for small business: an Australian checklist.
Connect your services, working area, Google Business Profile and search data without filling the site with repeated suburb pages.
Eight checks, in the order to do themRead guide
How to write service pages that answer customer questions.
Turn a service name into a page that explains the job, shows your work and asks for useful enquiry details.
Includes a service-page outlineRead guide
Why is my business not showing on Google Maps?
Check your profile status and website link, then choose the right next step for verification, access or visibility.
Four causes and the fix for eachRead guideReplace it carefully. Keep it useful.
Switch websites without losing email or search traffic, then keep it current with a monthly check.
A website redesign checklist for small business owners.
Keep your domain, email and useful pages in the changeover plan. Know what to check before the old site is switched off.
Before, during and after launchRead guide
What does website maintenance cost, and what does it cover?
What hosting and maintenance cost, what each covers, and a five-step monthly check for owners.
Includes an owner’s checklistRead guideCheck your own website
Open your homepage.
Check these 12 things.
Work through your services, photos, phone links and enquiry form. Answer 12 yes-or-no questions on your phone and get the three things to fix first. It takes about 10 minutes.
Start the homepage check No email required. You check the website yourself.- 01Can customers tell what you do?
Without scrolling, the heading should name your service and area.
- 02Can they contact you on a phone?
Tap the number, open the menu and fill in the form.
- 03Does the enquiry reach you?
Send a test marked “TEST” and check the inbox and spam folder.
Need help with your website?
Tell us what you have now and what you’d like to change. We’ll talk through the pages, design and costs before you order.