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12 practical checks

A 12-point website checklist for small business owners.

Open your website on your phone and answer 12 yes-or-no questions. It takes about 10 minutes. You’ll get the first three things to fix, in the order a customer would hit them.

It’s a checklist, not a scanner. You do the looking; it keeps track. No email needed, and nothing is saved once you leave the page, so copy your summary before you close it.

Can a new visitor tell what you do within five seconds?

Open your homepage on your phone. Without scrolling, does the heading name your main service, such as “Blocked drains and hot water repairs”, rather than a slogan like “Quality you can trust”?

Can they tell you work in their area, on their type of job?

Near the top of the page, can you find the suburbs or region you cover and who you work for: homes, strata, builders or businesses?

Is there one obvious next step?

Is there one main button, and does its label say what happens: “Call 0400 000 000”, “Request a quote” or “Book a time”? “Submit” and “Learn more” don’t count.

Can you get in touch using only your phone?

Tap the phone number: does it open the dialler with the right number? Open and close the menu. Start filling in the form. Does a chat bubble, cookie banner or sticky bar cover a button or field?

Is there real proof behind the claims?

Can you find at least three photos of your own jobs, your licence number if your trade needs one, and reviews with a customer name or a link to Google? Stock photos don’t count.

Can a customer find their service by reading only the headings?

Scroll the page reading headings only. Does each main service appear, named the way customers say it? Is it clear which jobs you don’t take on?

Does the site answer the questions customers ask before calling?

Write down the three questions you get asked most on the phone, such as price range, how soon you can start or whether you take small jobs. Are all three answered on the site?

Does it say what happens after someone gets in touch?

Next to the form or phone number, does it say what to send (suburb, job details, photos) and what happens next, such as a call back or a site visit to quote? Only promise a response time you can keep.

Does the form ask only what you need to reply?

Count the required fields. Name, phone or email, suburb and a job description are enough to reply to most enquiries. Every other required field should be one you use every time.

Can you read it on your phone without zooming?

Is the body text at least as large as a text message? Is it dark text on a light background (or the reverse), not grey on grey? Are paragraphs four lines or shorter? Is any key detail, like prices or your service area, only inside an image?

Is everything on the site still true today?

Check the services, phone number, email, service area, team names and prices against how the business runs now. Is your newest job photo from the last 12 months?

Have you sent a test enquiry and received it?

On your phone, send a form enquiry marked “TEST”. Did it reach the right inbox (check spam) within 10 minutes, with every field filled in? Can you reply to it? Looking at the form isn’t a test.

Your next step

Found something that needs a bigger change?

Tell us what needs to change. We can talk through how a five-page website could work for your business.

Get started Or call 0494 814 899